Search Engine Optimization

Rogers Project Web Design

Six degrees of Search Engine Optimization

1. Page Title

Your page title can be one of the most important elements in search engine optimization. Page title is located in the head section of your html code (‹title›Web Site Re-design‹/title›). The page title is often displayed at the very top of the browser window when you visit a web site. Page title is also used for bookmark names when a visitor bookmarks your web site in their browser. Ideally, your page title includes keywords that are related to the content displayed on the page. Remember your title can be unique to each and every page on your web site.

2. Headings

Html tags H1 through H6 signal search engines the importance of the words being used. Headings can be likened to chapter titles in a book; they indicate the general topic of content to follow. Do headings need to stand out on a page? No. Search engines do not care what visual representation your web site associates with your headings. If used correctly, headings will automatically contain some visual difference in order to distinguish them from regular textual content on your website.

3. Text links

Search engines will key on the text used to link pages within your site and outside of your site. This means that you should stay away from the 'click here' mindset. Instead you should use topical keywords or phrases to link pages to each other. This is especially true with incoming links from other sites. If you can, when asking for links from other sites, identify and request they used an important keyphrase when building a link to you site. Links that use text related to the content on your site will help increase your rankings related to that subject matter within search engines. Here is a quick example for Blue Widgets: ‹a href="http:www.widgetco.com" title="Blue Widgets"›Blue Widgets‹/a›. Instead of using the domain name as our link text, we have input text directly related to the product listed on the destination website.

4. Alt text

When using graphics on your website it is important to include alt tags with your graphics. This will not only help individuals with disabilities, it will help search engines classify your graphical content. Search engines do not do a good job interpreting graphical content. Yahoo, MSN, and Google rely on textual content to classify graphical content. This web classification can include file name, alt text, and surrounding text.

5. Keyword density

Keyword density can be a tricky animal. You want your text to stay topical and readable. Repeating the same words over and over will not score you points with the search engines and may even end up penalizing your site.

6. Bold (strong) and Emphasis

Just as headlines prove to be important pieces in prioritizing the importance of content, using bold and emphasis tags can help to improve your keyword rankings for keywords and phrases.

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